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The First Cowboys - Vaqueros
Although cattle ranching has never been a big part of Cozumel life due to the rugged terrain and lack of grazing areas, there are plenty of cowboys (vaqueros) that call the island home. And many are expert riders and skilled horsemen.

Contrary to popular belief, the first cowboys were Mexican, not American. The cattle ranching that later emerged in the west was a blend of Mexican and Anglo-American practices but many of the techniques and terms that were used in the American cowboy culture came from the Spanish. In Mexico, the cowboy is called a “vaquero,” which is a form of the word “cow” (vaca), and one out of every three cowboys in the late 1800’s was the Mexican vaquero. Vaqueros working on ranchos or missions were often individuals of mixed race and in the eyes of most Spaniards were nothing more than poor laborers on horseback. Vaqueros developed their skills of roping, branding and rounding up cattle after the Spanish conquistadors introduced them to horses and cattle.

Vaqueros provided not only the way of the work but the words of the trade. “Lariat” is derived from a vaquero’s long rope of braided rawhide used for catching animals, called a riata. Other words from the Spanish such as canyon, chaparral (tough, thick brush), corral, chaps (protective leather leg coverings) hackamore (a headstall or a halter for a horse, usually made of braided rawhide), mustang (wild horse), and savvy (to comprehend) have found their way into the traditional cowboy’s language.

Originally, Mexican cowboys held contests among themselves to show off ranching skills such as bronco riding and roping. Now these rodeo showmen have refined their act so that they provide high-quality entertainment to rodeo fans. A new type of Mexican cowboy or vaquero is the brave and proud charro. A charreada is basically a rodeo, and in Mexico it is a recognized sport with strict rules to be followed during the competitions. Both men and women are allowed to compete, wearing colorful costumes trimmed in silver studs. During intermissions, the horsemen make their mounts dance to a live Mariachi band, while vendors circulate in the stands selling refreshments and snacks.


Vacquero in Traditional SombreroThe horsemen (charros) who compete at charreadas sometimes travel many miles for the competition. They usually start their training as small children because it is often a family tradition, and learn to perform rope tricks and fancy horsemanship on finely-trained steeds, along with bull riding, bronco riding, and steer roping. The charros say their sport is living history, an art form developed from actual skills of a life working on the ranch.

Here on the island of Cozumel vaqueros can most often be found working on horseback riding ranches and tours offered to island visitors. And typically during Cozumel's Carnaval, some vaqueros will dress to ride in the parades while others prefer to wait and show their skills at events held during Festival de Cedral each year in the month of May.

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 Cozumel Dolphin Royal Swim Program
"Action" and "speed" pretty much describe this popular dolphin program! Get a handshake, a kiss and then you give them one. Feel the strength of your new friends as they push you across the water from the bottom of your feet in the thrilling foot-push. It is "the experience of a lifetime!" US$ 149/Adult / US$ 89 child
 Cozumel Atlantis Submarine Adventure
Dive to depths of 100 feet in a REAL submarine piloted by a professional and licensed crew and experience why Cozumel remains one of the top dive destinations in the world. $105/Adult, $65/Child
 Cozumel Country Club Golf
Since its opening, in year 2001, the Cozumel Country Club, Nicklaus Design Group 18-hole golf course has been steadily attracting more travelers to Cozumel. T Time Rates From $ 89 for 18 Holes
 Cozumel Marine Turtle Observation & Baby Liberation Events with FP&M
Sign up for an observation and education session about Cozumel's nesting sea turtles and the volunteer brigades that help in their conservation. Learn about these amazing creatures in the Fundacion de Paques & Museos program and help release hatching baby turtles as they make their way to the sea. From $ 35 - 60 / person donation
Personal Experiences
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We cannot begin to express our thanks to Sherri and the staff at IslaMar Villas for our wonderful 11-night stay. This was our third time staying at IslaMar Villas and for us it's the only place to stay in Cozumel. It has truly become our home away from home. We love the apartments, the courtyard and pool, and the warm and friendly neighborhood.

We also used "COZUMELINSIDER" to book our car rental with Avis. It went very smoothly and you guys also helped us trade in our little Chevy Pop for something a little bigger.

A big THANK YOU to Sherri for introducing us to a wonderful private driver on the mainland and for arranging our excursion to Playa del Carmen, Tulum, and Akumal. We were so happy that we decided to finally venture off the island and go to the mainland to see the ruins. The driver Sherri arranged for us was extremely friendly and went above and beyond to make sure we saw things we wouldn't have even known about had we taken the car ferry and driven on our own. To anyone looking for a private tour of places on the mainland, we highly recommend asking Sherri to arrange it for you. It was well worth it!

Thank you again, Sherri! Your kindness and warm hospitality makes us choose IslaMar Villas and your services over and over again. R & M Browning ~ Superior, CO

Hello my name is Brent C. and I did the Turtle Observation & Release on June 27th. I can honestly not put into words how great and breathtaking the whole experience was! it has always been a dream of mine to watch turtles nest up close and personal but you guys topped that dream and did even better! I almost cried tears of joy when i found out I got to get up close and help remove the turtle eggs as she was laying them! I plan on becoming a marine biologist one day and this whole experience has pushed me farther into my passion for marine biology! I can not say thank you enough! Also cant forget the helpful crew of young men and women that helped us along the night and where ever so kind! Here is a picture of the green sea turtle I named April after she had laid her eggs! Thanks and God Bless Brent C ~ USA

Sherri, my boss wants you to take down your webcam! It seems it is preventing me from getting any work done! I just stare at it all day. haha I will be there in two weeks. It's been since March since we spent a week there and I'm going through withdrawals. I hope Mezcalitos has the 'ritas ready for me. Jennifer ~ Louisiana

Sherrie is a true star when it comes to being hostess. Always friendly, helpful and there to answers our questions she knows where to enjoy local cuisine, you'll get the best value for money and great food. H. Hawkins ~ Wilmington, DE

Sherri ~ WOW!!! We just returned from our cruise! What a wonderful time we had!! Your COZUMELINSIDER.com bookings for our Dolphin snorkel adventure and Sea Trek were the highlight of the cruise. They were easy and saved us about half the cost of booking through the cruise line. We simply hopped into a cab and spent the day at the Park (we could have spent a week there.) They were even able to work us into the Sea Trek early. All the people were friendly, helpful and overall just treated us great. While we were standing around waiting a short little man came up and ask if we wanted a snorkel tour. I instantly remembered what you had said and looked at his name tag. It was Mario! His tour was fantastic! If you see him ask him if he remembers Señor Ed and his family (he never caught that my name was Ted, but that’s okay!) I had a waterproof digital camera and he snapped lots of pictures of us. We had a wonderful time and much of it was thanks to you, your website and staff!

I know you probably get lots of pictures but I had to send you three. Look at the smiles on my boy’s faces. That says it all! Thank you so much for all your help and advice. We can’t wait to return. Your website is the first place we will stop! I wish we could have met in person. We will next time! T. Mahler Family ~ Howe ,TX


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